Events Help Desk: Directory of Topics

Search by Topic

Getting Started + Accounts | Event Types + Requirements | Event Creation + Submission | Event Approval, Visability, + Editing | Tickets, Attendees, + Account Management | Pricing, Fees, + Payments | Promotion + Growth | Contact

New to SevenPonds? Start here.

Getting Started + Accounts

Do I need an account to submit an event?

Yes. You must have an account to submit an event. To create one, click the Sign Up button located at the top right of any page on the website and follow the registration steps.

Who can submit an event?

Events may be submitted by individual practitioners, nonprofit organizations, healthcare providers, and other groups related to aging.

How do I switch from a personal account to an organizer account?

To switch from a personal account to an organizer account, please contact us at wecare@sevenponds.com for assistance.

Event Types + Requirements

What are the requirements for listing an event?

To be eligible for listing, events must focus on topics related to aging, caregiving, or end-of-life support. Events should provide meaningful value—such as education, guidance, resources, or community—for individuals navigating these experiences.

What types of events can be listed on SevenPonds Attend an Event?

You can list a variety of event formats, including workshops, seminars, support groups and memorials. Events may be held in person or virtually.

Can I list a virtual Event?

Yes! Listing a virtual event is simple. Just create your event as usual and select the option for virtual or hybrid events when prompted.

How do I use Google Meet?

You can learn how to use Google Meet by visiting Google’s official guide, which provides step-by-step instructions. If you prefer a visual walkthrough, there is also a video tutorial available to help guide you through the process.

How do I use Zoom?

You can get started with Zoom by visiting Zoom’s official guide, where you’ll find clear, step-by-step instructions. If you prefer a more hands-on approach, you can also watch a video tutorial that walks you through the basics.

Event Creation + Submission

How do I submit an event?

View our step-by-step guide to filling out your event listing form

What information is required to list an event?

A strong event listing is clear, informative, and engaging. To improve visibility and attendance, include:

Clear, descriptive title – Helps users quickly understand the event
Accurate date, time, and location – Ensures attendees can plan accordingly
Detailed description – Explains what the event is, who it’s for, and what to expect
A captivating image – Makes the listing more visually appealing
Registration or contact information – Provides next steps for interested attendees

Well-prepared listings make it easier for users to discover and participate in events.”
Description – A brief summary of the event details

Providing complete and accurate information helps ensure your event appears correctly on the calendar and is easy for others to find and attend.

Can I start creating an event on one device and finish it on another?

Yes, you can start your event listing on one device and finish it on another. Be sure to save your progress before exiting by clicking Save Draft at the top or bottom of the screen.

How do I craft a great title and description for my event?

Keep your title clear, concise, and focused on the event’s purpose. Use language that is warm, respectful, and appropriate for an end-of-life context, highlighting what attendees can expect or gain. Include key details like the type of event or central theme, and avoid jargon. Make it easy to understand and remember. A gentle, inviting tone helps your title feel personal and approachable while still informative. For both titles and event descriptions, you can use free AI tools like ChatGPT, Canva’s AI text generator, or Writesonic to create SEO-friendly options to increase your appearance in search results. Experimenting with different variations in these platforms can help you find personalized, engaging wording that resonates with your audience.

How do I create the best image for my event?

Images help attract attendees to your event. We recommend using Unsplash for free, high-quality images (keep in mind those with a “+” in the corner require a paid unsplash plus subscription). You can also add text to your image using simple editing tools like Canva or your device’s built-in editor before uploading it to your event listing.

What do I do about Image upload errors?

All images must be in JPEG format. To convert your image, you can use free tools like Canva or Adobe Express. Make sure the file size is 10 MB or smaller. To reduce file size, the same tools mentioned above can help compress or resize your image before uploading.

What are the benefits of using event tags?

Tags make events easier to find, organize, and navigate, boost search visibility, support targeted promotion, and provide insights into user interests.

Are there any content restrictions?

Yes. Event listings must avoid misleading or false claims, use respectful and appropriate language, and not be solely for sales or promotional purposes. Following these guidelines ensures your event is helpful, trustworthy, and welcoming for all users.

Event Approval, Visability, + Editing

How soon after posting will my event be visible?

Events are typically visible immediately after submission. However, it may take up to 48 hours for search engines to display your event in their results.

Where are events visible?

Approved events appear on the main page of the Attend An Event section and can also be found through search results, category pages, and any relevant tag filters, making them easy for users to discover.

Who will see my event?

Your event will be visible to the SevenPonds community, including individuals, caregivers, and organizations interested in end-of-life topics. Depending on your event’s location and format (in-person, virtual, or hybrid), it can also appear in search engine results, allowing people outside the SevenPonds community to discover it locally or nationally.

Can I edit my event after it’s submitted or published?

Yes. Organizers can update event details, such as venue, time, or speakers, through the “Edit My Events” option in their dashboard. Changes will be reflected once the updates are saved and approved, if required.

Tickets, Attendees, + Account Management

How do I create different ticket levels?

To create different ticket levels, first create and save your initial ticket. Once you have one ticket created you will then have the ability to add additional tickets with different prices and availability. Make sure to set “shared capacity” to the total number of tickets available and adjust the “sell up to” amount for each ticket to reflect the number of tickets available for that specific level and is less than or equal to the “shared capacity.”

How do I create a ticket without levels?

To create a ticket without levels, select “set capacity for this ticket only” under the capacity options.

What do the Capacity options mean when creating a ticket?

Capacity options control how many tickets are available for your event. “Shared capacity” sets the total number of tickets across all ticket types, while “sell up to” specifies how many tickets can be sold for each individual ticket level. These settings help you manage attendance and prevent overselling.

What is a ticket SKU and how do I use it?

A ticket SKU (Stock Keeping Unit) is a unique identifier for each ticket type. It’s useful if your event has multiple ticket levels, packages, or pricing tiers, and you want to track sales, manage inventory, or integrate with accounting, CRM, or email marketing tools. For example, you might assign different SKUs for general admission, VIP, or early-bird tickets. If your event only has one ticket type or you aren’t using external inventory tracking, you don’t need to create SKUs. Our platform can manage your tickets without them. SKUs are optional and designed to make reporting, tracking, and system integrations easier for organizers who need them.

What is an attendee collection?

An attendee collection is the list of people who have registered or purchased tickets for your event. It allows you to manage attendee information, track attendance, and communicate important updates before or after the event. You can find by navigating to “my events” in your account dashboard and clicking on “attendees.”

Can attendess select specific seats?

Not at this time. Attendees cannot choose specific seats, but we are continuously working to improve the user experience and may add this feature in the future.

How do tickets work for my attendees?

Tickets are issued digitally and can include QR codes for easy check-in. Attendees can access their tickets on mobile devices or print them if needed. Organizers can also view a will-call list to manage in-person check-ins efficiently.

How can I view the number of attendees and their details for an event?

You can view attendee numbers and details under the “My Events” tab in your dashboard. This section provides detailed reports on registrations, ticket sales, and attendee information to help you manage your event effectively.

How can an organizer use the mobile app to check in attendees?

You can use the SevenPonds mobile app to check in attendees by scanning their QR codes or looking them up in the registration list. The app lets you verify tickets and track attendance in real time, making event check-in fast and organized. Scan the QR code below to get setup with SevenPonds in the Events Tickets Plus app.

How do I access the tickets for an event I registered for?

Your tickets are emailed to you. Check your inbox for a message with the subject “Your tickets from SevenPonds.” You can also access them by logging into your account, selecting “My Account” at the top right, then “My Dashboard.” Under “My Events,” you’ll find all events you are hosting or attending, along with your tickets.

How can I keep attendees updated on event details?

Event reminders are sent automatically to your attendees. They will receive notifications about your event, including a reminder the day before it takes place, so you don’t need to send them manually.

How do I cancel an event I organized?

To cancel an event, log in to your dashboard, go to “My Events,” select the event you want to cancel, and choose “Delete Event.” This will remove the event from the calendar and notify attendees as needed.

Pricing, Fees, + Payments

What is the cost to list my event?

Listing your event on SevenPonds is free for organizers. For paid events, there is a small processing fee for attendees of $1.49 plus 6% of the ticket price (USD). Standard state taxes apply based on your event location.

How long does it typically take to get paid for tickets I’ve sold?

Payments for paid events are typically processed ten days after the event is completed. Funds from ticket sales are transferred to the organizer’s account according to the payment information set in your dashboard.

Promotion + Growth

What are some ways to promote my event?

Promote your event using clear, respectful messaging that highlights the purpose, key details, and what attendees can expect. Reach out personally to family, friends, and community members via phone, text, or email. Share your event on social media platforms and post updates as the date approaches. Consider submitting details to local newspapers, online memorial sites, or community calendars. Partner with local organizations such as hospices, faith groups, or community centers to help spread the word. You can also use printed materials like flyers or postcards, offer virtual access through livestream tools, encourage attendees to share the event, create a central page with all relevant information, and always respect privacy and cultural preferences when sharing details.

How can I use social media to promote my event?

Share an image with a link directly to your event page on platforms like Facebook, Instagram, TikTok or LinkedIn where your audience is most active. Create a clear post or event page with key details (date, time, location, purpose), and share gentle reminders as the event approaches. Use calm, respectful visuals and simple language. You can also invite others to like and share the event and consider using targeted ads to reach a wider audience.

How should I structure social media posts for an end-of-life event?

Adopt a thoughtful “reveal” approach rather than repeating reminders. Share a new, meaningful detail in each post, such as a relevant resource or partner organization, an introduction to a speaker or facilitator, or a preview of the event setting to help attendees feel at ease. As the event date approaches, provide registration information in a gentle, inviting manner. You may also include a discreet promotional message, such as “Only _ tickets remaining,” to encourage timely registration. Maintain a professional, respectful tone focused on support, education, and community engagement.

How should I share my event in Facebook Groups respectfully?

When posting in Facebook Groups, focus on sharing in relevant local communities so your post feels appropriate and helpful. Space posts out over a few days rather than sharing in multiple groups at once to avoid overwhelming members. It’s also best to lead with a thoughtful, supportive question related to end-of-life topics to encourage conversation, then share your event details naturally in the comments. This approach helps build trust and keeps your post from feeling overly promotional.

How can I make social media posts more engaging for my event?

se interactive content to connect with your audience beyond just promotion. For example, you could post a photo from a past event and invite followers to caption it, or host a small ticket giveaway where people tag a friend to enter. Also, tag speakers, facilitators, sponsors, or partner organizations using the @ feature. This makes it easy for them to share your post, extending your reach naturally and giving your event a more professional presence.

How do I create images for promoting my event on social media?

Use the right aspect ratio for each platform: vertical (9:16) works best for Instagram and Tiktok, and horizontal (16:9) for Facebook or LinkedIn. Tools like Canva, Adobe Express, or Figma make it easy to design, resize, and crop images so they look polished on every platform. You can find a video going over this here.

How can I boost the visibility of my event listing?

You can improve your event’s visibility by choosing tags that clearly describe what you’re offering so others can easily find it. Select a visually appealing image that captures the essence of your event, and add descriptive labels to your images so viewers immediately understand what your event is about.

How does SevenPonds promote my event?

SevenPonds promotes your event by driving traffic from our website to the events network and featuring it across social media, email campaigns, newsletters, and our magazine. We also highlight events during presentations to groups and organizations, helping you reach a wider audience. Additionally, we attract a relevant audience through free educational content and guide them to your upcoming events.

How do I get assistance from SevenPonds staff?

You can contact SevenPonds staff for 24/7 assistance. Reach out via email at wecare@sevenponds.com
or through the contact options on our website.

How do I reach a wider audience with split distribution?

Split distribution shares your event across multiple channels to reach a larger, more relevant audience. You can sell a limited number of tickets on your website or other ticketing platforms while distributing the rest through our site to increase visibility. We feature your event in our Attend An Event section, connecting your event with a community interested in end-of-life resources and aging support, helping you attract engaged attendees and expand your reach beyond your immediate network.